Monthly Archives: February 2012

Career Development: You should never have nothing to do

As seen in Cynopsis Classified Advantage

You should never have nothing to do.
By Michael Pollock

Have you ever found yourself feeling discouraged in that awkward period after you’ve sent out your pitch letters and resumes – and while you’re waiting for those hoped-for responses, the ones that are bound to be coming soon?

Here is a simple and enormously valuable way to keep up the momentum – and your spirits – and keep advancing in your career development. Use your own unique and acute understanding and insight of your industry sector to write a White Paper that lays out what in your view are the likely next developments in your field. Base it from your own history and your own skills so that it is something that only you can write.

Hit the keyboard without fear, starting with the invaluable brain-dump of the sh-tty first draft, untroubled by considerations of grammar, spelling or organization. Frame it from the angle that you see it. It will make it easier if you have a specific reader in mind, and write as though you are talking to them.

Read the trades. Follow the trends. Go to industry events. Think big-picture about your sector. Each article you read or conversation you have will get your brain cranking, and all of this will sharpen your own thinking and make you more interesting and more valuable.

Your White Paper could become a manifesto for your career goals. If and when you publish, it should proactively set you up as a thought leader. I very much hope that you will feel that you can publish it – maybe as a starter piece for your new industry niche blog – or by submitting it to one of the publications you have been using for research. And I don’t want to hear you say gloomily that no-one will read it. You will be amazed! And the more you are thinking about the issues and the evolution of your sector, the smarter you will become and the stronger you will be at your interviews when the time comes.
You should consider all this research and writing to be a key part of your job: that job which I define as “developing your own career path.” When you get up in the morning you will always have this project to work on, with you yourself as the demanding client.

So now how could you possibly have time to sit around and be discouraged? Just because you don’t have a new job prospect in the pipeline, or you are dragging yourself to a day-job you can’t bear any more – despite these factors, you still have your own job to do. If I may be blunt, thinking there is nothing to do when you get up in the morning displays a lamentable lack of imagination.

Getting back to career development after vacation

I just was on vacation for two weeks. To Rio, since you asked.Possibly the most beautiful city in the world. And the music! And the beaches! Don’t get me started.

And when I got back I was so affected by their laid-back, it’s all good, carioca attitude that I had a hard time applying myself to what had to be done workwise. So I hit my mailbox to see what was going on and collect some inspiration. I subscribe to a lot of trade newsletters and mags. I don’t read them all every time, but when I am in need of inspiration they are a great place to start. I recommend this for your own Leap Day kickstart.

I learned that employers are stressing about how to get effective channels to reach qualified new employees. And that in the recent downturn, according to Accenture, 46% of firms added employees because they were launching new products or entering new markets, and 45% of firms needed new skills for future business – the same percentage as those who simply said they were strengthening their workforce. Which made me think that emphasizing your experience in developing new products and new businesses should be a pretty valuable qualification for a job seeker.

And reading a review of the new book by LinkedIn founder Reid Hoffman, I came across this tip which I like very much: “Schedule three lunch dates to take place in upcoming weeks: one with a person a few rungs ahead of you in your industry; one with an old friend you haven’t seen in a while; and one with a person from an adjacent industry whose career you admire. Do this even if you aren’t currently facing a pressing career question or challenge.”

In the next couple of posts I will share some more ideas for getting yourself and your career moving in the direction that you dream of.

Media specialist opens new business and writes a testimonial

I hired Michael (Pollock) two weeks after launching my consulting business, after I’d sent emails to everyone I knew and realized I had no idea what to do next. In a matter of weeks, he helped me create a unique position in the market, make my website more targeted and succinct, collect great testimonials from former clients, start a blog, manage a website redesign, and write for industry publications. With his frank and spot-on advice, I went from fearing I’d destroyed my career to signing long-term contracts for two clients in a matter of weeks. His tips on how to talk about rates also gave me the tools and the confidence to ask for (and get) more than I might have if left to my own devices. I’ve passed Michael’s name to friends struggling with their careers, and I know I’ll be a return customer if I find myself in need of coaching again. I recommend him wholeheartedly.