Monthly Archives: August 2012

Labor Day reading: Demystifying the Internet

When our devices and their embedded software miracles fail, we call customer service. And then we complain when their magic wand is not instantly effective.

We have become so used to interacting with our screens large and small to do everything from paying bills and staying in touch with loved ones to ogling viral cats and launching birds to kill pigs.

But can we, in the words of the old song, “get out and get under and fix up that automobile.” The very idea is foreign to us. The sketchy understanding we have about how it all works can lead to the uncomfortable sense that we are not in control.

I’m not going to tell you how to fix your device – but I am going to recommend having a better understanding of what happens once you hit send or update. It is beautifully described by Andrew Blum in his book  Tubes: A Journey to the Center of the Internet

US Senator Ted Stevens described the internet as “a series of tubes” and was roundly ridiculed for his lack of understanding. But as we learn from this entertaining and eye opening book, Stevens was quite close to the mark.

Blum’s visits to the massive data centers built by Google and Facebook in remotest eastern Oregon are described in vivid detail – the rough with the smooth. He talks with the guys who are feeding the fiber into pipes under the streets of Lower Manhattan. He meets the fishermen on the rocky end of the British Isles where transatlantic fiber comes ashore and watches wetsuited divers off the coast of Spain connecting Africa’s internet to Europe’s. As my devices collect video and emails and social media “magically” out of the ether, I know that it has all passed through switchers and routers and tubes around the globe. Blum’s travelogue even conjures up the smells of the windowless hyper-air-conditioned rooms that my data has flown through.

Some of the “it’s magic” part has been removed for me and I think that is a good thing. And maybe I feel just a tad more in control.

Career Q+A: Interviewers, age differentials

As seen in Cynopsis Classified Advantage

~ASK THE EXPERTS~
Questions from our Readers
Answered by Michael Pollock

Q: Typically, how long into the interview does the interviewer decided my fate? Is it within the first few moments and the rest of the interview is just for show?

A: Interviewers are just people – so the range is vast. You should treat every moment as the critical moment. Certainly the first impression is super-important. It is possible that the interviewer could be spinning out the time out of politeness – but you should act as if it is all totally serious. It may just be that their affect is low – you don’t want to misinterpret the signals. It is possible that the job is yours to lose so keep on delivering. Yes, you want to be responsive to their cues – but stay on the upside just in case.

Q: I am 46 years old and just interviewed with a company by a man in his mid twenties. Instead of a hand shake he “fist bumped” me and continuously referred to me as “Dude.” I didn’t say anything to him about this, but should I have, and should I speak to his superior about this or is it okay?

A: No you don’t speak to his superior about this. He can talk to you any way he chooses as long as he doesn’t break any employment laws. It may be that he is testing you with this. What is the right way to respond? I can’t answer that without knowing you – but try not to be thrown off.

It does not mean you have to call him dude. You should stay yourself. But if you are being interviewed by a twenty-something, that means that should you get the gig you are going to have to be comfortable around that generation and its behavioral norms. If you are already feeling awkward, then perhaps you should consider that this environment is not a good fit for you.

On Showing up, Confidence and Success

I was in touch recently with Heidi Dangelmaier, a thought leader in marketing to young women. She posits that in the technology field (and aren’t all media and communications in the technology field today?), “whoever sounds confident scores, the classic power tiers don’t matter – the formal protocols of who owns the idea don’t matter. In the end the real winner is about who knows the market… ”

And then there is Woody Allen, who said eighty percent of success is showing up.

So putting this wisdom together, we have a plan for total success! Show up, know the market and sound confident. This is actually a very fine plan – it’s what you need to be doing as you build your career.

The showing up part means making contact. Brian Stelter, TV and web writer for the New York Times, told a PR pro who was trying to reach him, “Keep emailing me. I may not reply, but keep emailing me until I do. It’s not rudeness it’s persistence.” His NYT colleague David Carr qualifies this idea “Email is the way to get through, but provide an idea in your emails. Perhaps develop the idea over time. Gentle steady pressure by email can be effective.”

So making contact may require some effort. But after all, when you actually have the attention, not just in their inbox but in their heads, you will then be 80% of the way to success (per W. Allen).

Then you have to know the market. This means you have been doing your homework. Know the firms and the people. Know the projections and the innovations – and understanding enough to have an opinion about what is likely to gain traction, what is likely just a sideshow and so on. You need an analytical grasp of the ecosystem you work in.

The last part is the confidence part. This means that you have to know what you think and believe in it. You have to control the dialog. Know what you have to offer and be convinced that you can make a difference. Don’t be the know-it-all who is right about everything, (because who could be right about everything?) but focus deeply on certain things that you know well and can talk about interestingly and powerfully. This includes successes you have achieved that you can discourse on, as well as your opinions about where things are headed and how you will be able to rack up more successes in the future. Specific instances that you thoroughly understand and can discuss clearly will give you the platform to sound confident. And having them ready to go will make you feel confident.

So this is pretty straightforward, no? You can do all that, I am confident!

This article first appeared in Cynopsis Classified Advantage

Can office gossip be beneficial to your career?

Michael Pollock discusses the issue of office gossip with hosts Rebecca Jarvis and Anthony Mason on CBS This Morning.

How I got to appear on CBS News

On The Importance of Being Out There – and You’ve got to be in it to Win it!

I have been asked how I got to appear on CBS This Morning. Here’s the scoop. Cynopsis Classified Advantage, one of the essential Cynopsis Media newsletters for TV professionals, has been carrying some of my career columns and answers to readers’ questions. Last week they ran the following:

Q: How can I stay in the loop at the office yet not be a part of office politics and gossip?

A: If you are simply talking about the progress of projects and business then I am sure you can meet formally or informally with managers and co-workers to find out what is going on. Ask to be included on email lists or status reports. Pro-actively show interest in developments and contribute ideas and feedback. Being engaged and constructive without threatening anyone’s position is the way.

This was spotted by someone at CBS News and they invited me in. Here is the segment that resulted.