AICE “reinvigorated” thanks to Pollock Spark

A testimonial from Burke Moody, ED of AICE:

“Pollock|Spark created and conducted a survey for the Association of Independent Creative Editors (AICE), a trade association representing 130 companies and over 600 editors whose primary business is editing commercials for television, the web and cinema.

As happens in many associations, AICE had stalled and become stuck in its ways. There was a general feeling among the members that the leadership was isolated and the organization was simply not performing well. So we hired Pollock|Spark to investigate, find out what our membership really wanted, what issues were of most concern and recommend a course of action.

Since it was issued, the Pollock|Spark report has served as a trusted guide for the board of directors and the professional staff. It has helped navigate the substantial structural and behavioral changes the association has gone through, helped change the way AICE conducts its business and the way it informs and engages its membership. The difference has been extraordinary. From the attitude of the board to the renewed sense of purpose of the membership, AICE is a reinvigorated association thanks in no small part to the careful and insightful work of Pollock|Spark.”

Burke Moody
Executive Director
Association of Independent Editors (AICE)