Pollock Spark Executive Coaching and Consulting for Creative Professionals - page 47

Do clients hate all sales people?

Do clients hate all sales people?

Q. Do clients hate all sales people? Graphic Designer, New York. A.Maybe they do, maybe they don’t. But that doesn’t matter because they still value those that help them out. As a buyer, I have made many calls to sales people that I trust to…

Continue reading →

Clients are nervous

Clients are nervous

Lots of clients are nervous by nature. If you give them exciting, original creative work then you probably make them more nervous. Many of them also have layers of management above them who make them even more nervous. It is so often down to you…

Continue reading →

Getting results from creative staff

Getting results from creative staff

confessed he was always wondering if she thinks he is doing a good job.Your creative staff is probably not that good at guessing what you want from them either. It is important to put a stop to this second-guessing. It is amazingly destructive. It cripples…

Continue reading →

What to expect from press releases

What to expect from press releases

As with so many things, you get from them what you put into them. Just don’t expect to be on Page Six because you sent out one press release! But don’t let that put you off. Getting your name out there can lead to real…

Continue reading →

Testimonials for pollock spark

Testimonials for pollock spark

Our clients have told us: “pollock|spark has helped us enormously in moving our business forward, both inside the organization and outside.” “Marketing was key to continued growth, but we didn’t have the time or resources to apply to it. We needed pollock|spark to be the…

Continue reading →

Do your creatives talk to each other?

Do your creatives talk to each other?

Q. My creatives don’t talk to me about their work – they don’t talk to each other. They just keep to themselves. What to do? A.Well here’s the first thing: you are not alone. This goes with the turf in creative organizations. Your creative person’s…

Continue reading →

The creative part of your client’s job is the most fun they have

The creative part of your client’s job is the most fun they have

A lot of clients have dreary corporate jobs. Many work for dry number-crunching organizations, or high- pressure ad agencies. And then once in a while they get to be involved in something creative: designing a space, making a TV spot or a logo and so…

Continue reading →

Do potential clients really know what you do?

Do potential clients really know what you do?

A filmmaker recently complained to me: “When they want comedy they go to Jim. When they want beauty they go to Jane.” “So what would they come to you for?” I asked. He hadn’t a clue. And he’s not the only one. Clients have a…

Continue reading →

Check Focus – boards magazine

Check Focus – boards magazine

Continue reading →

This could never happen to you..Right?

This could never happen to you..Right?

Continue reading →

Page 47 of 48 ← First ... 44 45 46 47 48