Q. My creatives don’t talk to me about their work – they don’t talk to each other. They just keep to themselves. What to do? A.Well here’s the first thing: you are not alone. This goes with the turf in creative organizations. Your creative person’s whole reason for being is her/his ideas and creations. And […]
A lot of clients have dreary corporate jobs. Many work for dry number-crunching organizations, or high- pressure ad agencies. And then once in a while they get to be involved in something creative: designing a space, making a TV spot or a logo and so on. This is the most fun part of their job. […]
A filmmaker recently complained to me: “When they want comedy they go to Jim. When they want beauty they go to Jane.” “So what would they come to you for?” I asked. He hadn’t a clue. And he’s not the only one. Clients have a specific thing they want to achieve when they are looking […]
pollock|spark President, Michael Pollock, is a uniquely talented and experienced consultant for today’s creative businesses. He has started and built creative teams and organizations in London and New York, honing his skills as a leader, pioneer, marketer, team builder, manager and mentor. Before founding pollock|spark, he built and led award-winning departments in global ad agencies […]
– We’ve helped a film company transform itself into an advertising agency. We helped them find a new positioning and organize for growth, figuring out who should do what, and easing the staff into a new structure. – We’ve led the re-launch of a design and production firm. We helped them reposition, re-brand, re-launch and […]
You have a vision for your business, but getting there is not so easy. If only there were two of you. One could keep doing the great work, and the other could focus on building the future. Don’t you wish you could get experienced, smart, independent and objective help without taking on a partner – […]
Select List of Clients served by Pollock Spark AICEBondClick3XChinagraphConsulateCreative LicenseCurious PicturesCutting Vision Final CutFluidHospital for Special Surgery (strategy and research)Langton CherubinoNickelsbergNorhtern Lights PostPool/Avon (copywriting)Shiseido (copywriting)SideshowSinek Partners (strategy and research) Select List of Advertising Clients served by Michael Pollock American ExpressAnheuser BuschBritish AirwaysBurger KingClairolDigitasIBMJ Walter ThompsonKodakMcCann EricksonNestleOgilvyPepsiCoProcter & GambleRalston PurinaSaatchi & SaatchiTBWASprintTNTUnileverY&R
We look at the big pictureWhat do you do now? What would you like to do? What do you hope for? What choices have occurred to you? What are your unspoken hopes and fears? What’s going on in the outside world? We analyze your current situation We look at people, systems and ideas. How does […]
