Blog

Take advantage of our experience

pollock|spark President, Michael Pollock, is a uniquely talented and experienced consultant for today’s creative businesses. He has started and built creative teams and organizations in London and New York, honing his skills as a leader, pioneer, marketer, team builder, manager and mentor. Before founding pollock|spark, he built and led award-winning departments in global ad agencies […]

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Some successes

– We’ve helped a film company transform itself into an advertising agency. We helped them find a new positioning and organize for growth, figuring out who should do what, and easing the staff into a new structure. – We’ve led the re-launch of a design and production firm. We helped them reposition, re-brand, re-launch and […]

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Achieving your vision

You have a vision for your business, but getting there is not so easy. If only there were two of you. One could keep doing the great work, and the other could focus on building the future. Don’t you wish you could get experienced, smart, independent and objective help without taking on a partner – […]

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Clients served

Select List of Clients served by Pollock Spark AICEBondClick3XChinagraphConsulateCreative LicenseCurious PicturesCutting Vision Final CutFluidHospital for Special Surgery (strategy and research)Langton CherubinoNickelsbergNorhtern Lights PostPool/Avon (copywriting)Shiseido (copywriting)SideshowSinek Partners (strategy and research) Select List of Advertising Clients served by Michael Pollock American ExpressAnheuser BuschBritish AirwaysBurger KingClairolDigitasIBMJ Walter ThompsonKodakMcCann EricksonNestleOgilvyPepsiCoProcter & GambleRalston PurinaSaatchi & SaatchiTBWASprintTNTUnileverY&R

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How we work

We look at the big pictureWhat do you do now? What would you like to do? What do you hope for? What choices have occurred to you? What are your unspoken hopes and fears? What’s going on in the outside world? We analyze your current situation We look at people, systems and ideas. How does […]

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Running a Creative Business

Experience has taught us that each creative business has its own personality and its own idiosyncratic way of working: there is no cookie cutter for building and running a creative team. But there are some principles that hold up: VisionThere needs to be a clear vision, passionately held, that reflects where things stand and where […]

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What we do

pollock|spark will work with you to bring your creative group or business to the next level, strengthening its creativity, not compromising it. Here’s what we can help you do: Achieve your vision for your organizationNo two creative companies are the same. They each have a different point of view and a different vision of success. […]

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