The creative part of your client’s job is the most fun they have

A lot of clients have dreary corporate jobs. Many work for dry number-crunching organizations, or high- pressure ad agencies. And then once in a while they get to be involved in something creative: designing a space, making a TV spot or a logo and so on. This is the most fun part of their job. They get to tell their husband/wife in the morning “I am not going to the office today, I am going to the studio”.

Make it fun for your clients. Don’t bring them down with the stress and pressure you might be feeling. Keep them happy and enthusiastic: it will work wonders for the project and for your business.