Creative Pros need coaches too

The suits get coaching. Why shouldn’t the creatives get a coach?

There used to be a stigma attached to having an executive coach. But this has changed. According the Harvard Business Review, coaching was once considered remedial – to help toxic managers to fit in better for example. But today most CEOs have an executive coach. And we know top athletes and singers have coaches.

So what about the Creative Professionals. They seem to be the last to be taken care of. But creatives: your time has come. The worldwide head of a global ad agency recently observed to me that they have been taking care of developing their suits, but neglecting the development of their creatives – and they need to fix this.

Watch out world. Great talent with great coaching is a powerful combination.

Look at Tiger Woods. Look at Steve Jobs. They have coaches.