Current TV – Entertainment v Message

It turns out I inadvertently addressed a real issue for the folks at Current TV. I was asked to make a promo for them as part of their New Icons series: I had to go to Current.com and then tell a webcam about my experience on the site.

I had expected to become engaged with videos about the global warming situation (well it is Al Gore’s company) or with some other deeply meaningful cause. But instead I was completely entranced by a video of a fellow in The Netherlands who has a pocket full of remote controls and who surreptitiously uses them to turn off TVs in public places – during the soccer finals. Chaos and desperation ensues as the fans try to figure out why their match has disappeared and our hero just moves anonymously on to the next set of victims. Yes it was irresponsible – but it was utterly hilarious.

So this is what I told the webcam – and this, it seems, is Current’s issue (and not only theirs). How to make good and important causes entertaining enough to divert us from such frivolity. You can see my video on Current TV on December 14th.


See the final edited video.