What do our clients think of us?

Q. How can I find out what my former clients really thought of our work and our service?
Architect, , NY, NY
A. Important question. If you don’t know what your clients think of you it makes your follow up and marketing very difficult. You can ask them, but no-one really wants to tell you anything bad. If they didn’t like what you did they just won’t call again. I have had much success as an independent consultant, in talking to other people’s clients and ferreting out what they really thought. I recommend from time to time getting a third party to do a little research for you. People like to express their opinions and they feel safe using a go-between. It’s much easier for them and it gets you honest answers.