I see a lot of resumes. They are fascinating in their sameness. There is a quite reasonable love for active verbs. I like active verbs. But if you don’t pay close attention you may find that your resume becomes all about process. Bullets indicate that the writer leads, reports, plans, prepares, delivers, identifies, facilitates, provides direction, collaborates, works with, creates, reviews, handles, and so on. These accounts of active processes have often come to eclipse the achievements that make the applicant unique and exciting.
Most people who are being considered for a position are probably following pretty similar processes – so how will you stand out from the pack? An exciting candidate will show that they have made wonderful things happen: actual triumphs that can be described; on actual brands or categories that can be named; where possible with actual success metrics that make the reader’s heart beat a little faster.
“What do I care for what you do all day? I want results,” the smart hiring manager cries. “I need someone who can get things done. I want someone who knows my stuff and can hit the ground running. I don’t want someone who just goes through the motions.”
So have your resume concentrate on bragging on the genius stuff that you have made happen, and not so much on your daily routine.