Pollock Spark finds the answers to those questions that so many companies want answered: “What do our clients really think of us? Where do we fit in the marketplace? What about prospective clients – have they even heard of us?”
A leading NY film production company (identity withheld here, but call us if you want to know) wanted to discover where their brand stood in the minds of ad agency folks and who was their real competition. They were deciding whether to extend the current brand for a new venture, or to create a new one.
Pollock Spark talked to Creative Directors and Senior Producers, to writers and art directors. They also dug for fresh thinking within the client company: finding out how things looked from the point of view of individual members of senior management. Pollock Spark did the research, analyzed the responses, had the insights and made recommendations.
This client said of the experience:
“I said good things about you to your face and I’ll say them behind your back as well. I thought you navigated a potentially difficult internal political situation at our company very well (difficult because of the self-perception differences between the partners), advertised your services accurately and delivered an analysis that is relevant, clear and integral to creating forward movement.”