Getting results from creative staff

confessed he was always wondering if she thinks he is doing a good job.Your creative staff is probably not that good at guessing what you want from them either.

It is important to put a stop to this second-guessing. It is amazingly destructive. It cripples initiative, it prevents them from doing their best work, it affects their mood and it rubs off on their colleagues. It maybe hard for you to understand how they’re feeling, especially if you’ve always been your own boss.

The solution is simple. Let everyone know what you expect and, as time passes, let them know how they’re doing. Schedule regular meetings and set goals.

Couch any criticism in constructive and positive terms rather than focusing on the negative. This will be a valuable part of making everyone happy, especially you, and will pay huge dividends in the end.

Most importantly, it will force you to define for yourself what you expect of them. After all, if you don’t know what you want from them, how can you know whether you’re getting it or not?