In addition to being eco-friendly, nearly nine in 10 US respondents self-identified themselves either as “conscious consumers” or “socially responsible.”
That contrasts with respondents who self-identified themselves as “green.” About two-thirds of respondents in the BBMG study said that the term described them “well,” and 18% said it described them “very well.”
“In a world of green clutter, conscious consumers expect companies to do more than make eco-friendly claims,” said Raphael Bemporad, partner at BBMG. “They demand transparency and accountability across every level of business practice.”
Thanks to emarketer who sent us this information. And to Greenpeace for the image.