…For a successful 22 yr old animation company.
Under new ownership, this company wanted to know where it stood in the marketplace, how it was perceived by its advertising agency clients and what it needed to do to reach new levels of success.
Pollock Spark was able to reach out to the company’s former clients and potential clients. These senior ad agency creatives told this independent interviewer things they would never tell the company or its reps. We learned some things that “surprised” our client and were invaluable in formulating a new strategy. The learning and the analysis, inspired by Pollock Spark’s insights, led to a retooled strategy for the company and a new marketing plan.
“I am excited about moving forward” said the owner after spending a day absorbing the results.