Think of it as one big cocktail party, but at this one you can sort out who you are interested in talking to – or just eavesdropping on – before you go in.
The important thing is to be pro-active and have an idea of what or who you are looking for – don’t just watch the tweets go by. And of course be open to stumbling on people and stuff you never thought of.
I recommend using Twellow (“the twitter yellow pages”) to search for people in the industry niche you’re interested in. Search on job descriptions: TV executive, or designer, or ad director. Search on “creative director jobs” and see what you get. Search on marketing director or search the name of a firm you think is interesting. Get narrower and search on “design, Cincinnati”. You can search tweets and on people’s profiles. Decide whether to follow them. Then interact with them. Cross reference them on LinkedIn. The most important thing is to be there and see where you fit in.
Once you’ve got your follows in shape – get with Mr Tweet and have him pick more people you should know. And get in there.
There is a good guide for how to tweet so that people can find you. You can find it here. But you are in the creative biz – you will find your own way to use the tools and tweak the results.
And remember if you start your twittering day with a goal you have a better chance of it being productive.