– We’ve helped a film company transform itself into an advertising agency. We helped them find a new positioning and organize for growth, figuring out who should do what, and easing the staff into a new structure.
– We’ve led the re-launch of a design and production firm. We helped them reposition, re-brand, re-launch and re-energize. We designed and implemented an integrated marketing plan, designing a new corporate identity, an ongoing PR campaign, a completely new website, online ads, internal communications and sales demos, all working together to communicate the new positioning to the right target audience.
– We’ve helped a global Fortune 500 company to create better internal corporate communications. Working with their advertising agency we carried out a program of in-depth personal interviews, online research, analysis, and actionable recommendations.
– We’ve helped an intellectual property brokerage discover its unique competitive strengths and define its promise. We designed a targeted marketing plan to communicate this, using Internet ads, e-news letters, personal meetings and direct mail.