Tag archive for change - page 2

Top 7 sound-bites from BuzzFeed Prez, Greg Coleman

Top 7 sound-bites from BuzzFeed Prez, Greg Coleman

On BuzzFeed’s crazy-fast growth When he started out, BuzzFeed founder Jonah Perretti was experimenting with contagious media in his Chinatown lab – because he was interested in what would work and not because he was following a business plan. At BuzzFeed we live in a…

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Early days of networking – false starts and unfulfilled dreams

Early days of networking – false starts and unfulfilled dreams

A monster called “digital workflow” raised its hairy head as the film editing business moved to the desktop in the late 80s and early 90s. A whole slew of companies tried getting it sorted. This was the beginning of the learning curve. Save Project was…

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Your home page is dead. Long live your content!

Your home page is dead. Long live your content!

Building on the factoid that 75% of BuzzFeed’s views are not on their own site, here’s what RebelMouse has to say about websites: “Article pages are the new front page.” So content marketing is king now. Take that Home Page fans.

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In person coaching – by phone or face-to-face?

In person coaching – by phone or face-to-face?

I do a lot of my intensive coaching work on the telephone.  I like doing it this way. There is a focus and an intensity to our work which is often missing when we sit in a room together looking at each other. Distractions are…

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New Year plans? Don’t just set a start date

New Year plans? Don’t just set a start date

Creative professionals start the year open and excited to new possibilities and to moving ahead to what is next. In recent days I’ve heard from creative pros who want:  “to transition into …”;  “to establish …”;  “to consider options;” “to seek a new job and career that fulfills…

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Tackling something new? First trick yourself and then fake it.

Tackling something new? First trick yourself and then fake it.

Katherine Waterston’s first big screen role, after years of acting on stage, is opposite Joaquin Phoenix in Paul Thomas Anderson’s adaptation of Pynchon’s Inherent Vice. Phew! Heady company. So how did she face this new challenge? Interviewed in Vogue she says, “Zadie Smith has this…

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Company culture: command and control gives way to the age of humility

Company culture: command and control gives way to the age of humility

Mass sharing and the inherent complexity of today’s digital products and 24/7 data driven communications are serving to put an end to the arrogant creative leader with the killer instinct who has ruled creative businesses in recent decades; and to the command and control business…

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Talking global: climate, English language, opportunity

Talking global: climate, English language, opportunity

My January article about bracing for exponential change depressed some readers – but hopefully others saw opportunity and some high, fast moving coattails to surf upon: what the Australians call a honker, or a heavy.  A big one. A couple of weeks ago I was in Australia.  Did…

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Creatives and big data: friends or foes?

Creatives and big data: friends or foes?

“Raw data is like raw sewage: probably there’s something valuable in it, but you don’t want to be around where it comes out.” So says Laurie Pollock – who has been both an advertising creative director and a planner/market researcher. “Some creative people are masters…

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Your job in a world of exponential change

Your job in a world of exponential change

  My first candidate for word of the year is “exponential”.  It will be applied to everything. The job market, the energy business, the climate, the TV business, the music business, our earth’s population.  This exponential change will affect each and every one of us….

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