Whatever happened to client loyalty?

“Whatever happened to client loyalty?” is a cry I hear over and over again from clients in the advertising field: especially from the creative shops that sell to ad agencies: film, music, editing, design and so on. Well, sorry guys, loyalty is not even a relevant concept here. If you give them better than they […]

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How to implement change

I am often asked, by company leaders and individual artists alike, what is the best way to implement change. They know that things can’t just keep going on as they are – but they are totally engulfed in the day-to-day stuff – and nothing happens. So how do you implement change? There is one fundamental […]

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