From sea to shining sea!

As 2011 ends and we move into 2012 I am privileged to be currently working with Creative Professionals in Florida, New Jersey, Pennsylvania, Connecticut, California (LA and SF) and in New York (Manhattan and of course Brooklyn.) Did I miss anyone anywhere? Thanks to all and all the best for a most productive and successful […]

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Whatever happened to client loyalty?

“Whatever happened to client loyalty?” is a cry I hear over and over again from clients in the advertising field: especially from the creative shops that sell to ad agencies: film, music, editing, design and so on. Well, sorry guys, loyalty is not even a relevant concept here. If you give them better than they […]

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How we identify your Main Message

The key to an effective marketing plan is an intelligently crafted and consistently used Main Message. This must be informed by a company’s unique capabilities, its goals and an understanding of its clients and competitors. It will be the idea expressed at all touch-points: from website to portfolios, from samples to sales presentations, from PR […]

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Clients served

Select List of Clients served by Pollock Spark AICEBondClick3XChinagraphConsulateCreative LicenseCurious PicturesCutting Vision Final CutFluidHospital for Special Surgery (strategy and research)Langton CherubinoNickelsbergNorhtern Lights PostPool/Avon (copywriting)Shiseido (copywriting)SideshowSinek Partners (strategy and research) Select List of Advertising Clients served by Michael Pollock American ExpressAnheuser BuschBritish AirwaysBurger KingClairolDigitasIBMJ Walter ThompsonKodakMcCann EricksonNestleOgilvyPepsiCoProcter & GambleRalston PurinaSaatchi & SaatchiTBWASprintTNTUnileverY&R

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