It’s the experience, stupid!

(with apologies to James Carville) Not for nothing is the world filling up with experience designers. Are you considering the experience you offer when you show your work to a client or employer? Like it or not, your success could depend as much on the experience of the process as the actual product. The customer […]

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My kind of selfie: a nice testimonial

  This summer I had the pleasure and privilege of helping a fine London animation company to focus its approach to the US market.  When we were done, I asked if they were happy with the project and would consider writing a testimonial.  This is what I received in return.   “Having had the pleasure […]

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How to price your services – the eternal mystery.

To ask for payment for your work, it is imperative that you believe that the value you provide is worth paying for.  Be clear: that is a very different belief from “I need the money.” If you have clarity about the value that you bring to the table and you have identified the buyer who […]

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Media specialist opens new business and writes a testimonial

I hired Michael (Pollock) two weeks after launching my consulting business, after I’d sent emails to everyone I knew and realized I had no idea what to do next. In a matter of weeks, he helped me create a unique position in the market, make my website more targeted and succinct, collect great testimonials from […]

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From sea to shining sea!

As 2011 ends and we move into 2012 I am privileged to be currently working with Creative Professionals in Florida, New Jersey, Pennsylvania, Connecticut, California (LA and SF) and in New York (Manhattan and of course Brooklyn.) Did I miss anyone anywhere? Thanks to all and all the best for a most productive and successful […]

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Pollock Spark Works…in the words of our clients

Pollock*Spark works for Global Creative Firms “Michael was absolutely instrumental in helping us to design and build a new strategic broadcast capability for RedWorks ( A Global Division of Ogilvy). Through partnering with Michael I learned that he possesses a truly unique blend of strategic savvy and operational experience – thinking at 30,000 feet while […]

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Jester = Common Sense and Honesty = Consultant

In days of olde the king had a court jester. This was the only person who was permitted to ask the difficult questions. Jesters were free to challenge the monarch and provide a balance for the sycophants who surrounded them. The court jester could speak frankly on controversial issues and monarchs knew why; they understood […]

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