When clients are unhappy

This is a customer relationship story that should prompt some thoughts about your ownclients and those odd times when they think you might have done them wrong. I had a rather nasty experience this month with a high-pressure car dealership. The manufacturer had done a superb branding job on a greatlittle car that would make […]

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Client testimonials and fan mail!

I was asked this month by the owners of a creative firm to suggest some techniques that would work for them. We talked about business coaching, consulting and intensive workshops. They asked to talk to some of my clients to learn about their experiences. Nice thing happened: when I asked some clients if they would […]

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How to implement change

I am often asked, by company leaders and individual artists alike, what is the best way to implement change. They know that things can’t just keep going on as they are – but they are totally engulfed in the day-to-day stuff – and nothing happens. So how do you implement change? There is one fundamental […]

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“Wow – those marketers really understand me!”

Our Research Director, Laurie Pollock, brings us this insight into how we really see ourselves. It sure works for astrologers – marketers please note. In 1948, psychologist Bertram R. Forer gave a personality test to his students, and then gave them an analysis supposedly based on the test’s results. He invited each of them to […]

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Pricing tip (thanks to Calvin Klein)

A wonderful and insightful story from Ingrid Sischy’s portrait of Calvin Klein in the latest Vanity Fair. Apparently as a child, Klein used to visit his dad’s grocery store. He noticed that there were grapefruits in two different bins – one lot priced at 29c a pound and one lot priced at 49c a pound. […]

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Pollock Spark works…

…For a successful 22 yr old animation company. Under new ownership, this company wanted to know where it stood in the marketplace, how it was perceived by its advertising agency clients and what it needed to do to reach new levels of success. Pollock Spark was able to reach out to the company’s former clients […]

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What our clients say

“Pollock Spark delivered an analysis that is relevant, clear and integral to creating forward movement” “You took us to a whole new level that we would not have reached on our own” “..suggestions for next steps and action plans are excellent” “..instrumental in helping us to clearly define goals and working towards achieving them”

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