Tag archive for clients - page 3

Treat me rough, coach!

Treat me rough, coach!

Before I start work with a new business-coaching client I ask them how they want me to work with them. Here is a selection of recent responses: “I don’t want any gloves on. If I decide to work with you is because I chose to,…

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When clients are unhappy

When clients are unhappy

This is a customer relationship story that should prompt some thoughts about your ownclients and those odd times when they think you might have done them wrong. I had a rather nasty experience this month with a high-pressure car dealership. The manufacturer had done a…

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Client testimonials and fan mail!

Client testimonials and fan mail!

I was asked this month by the owners of a creative firm to suggest some techniques that would work for them. We talked about business coaching, consulting and intensive workshops. They asked to talk to some of my clients to learn about their experiences. Nice…

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How to implement change

How to implement change

I am often asked, by company leaders and individual artists alike, what is the best way to implement change. They know that things can’t just keep going on as they are – but they are totally engulfed in the day-to-day stuff – and nothing happens….

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“Wow – those marketers really understand me!”

“Wow – those marketers really understand me!”

Our Research Director, Laurie Pollock, brings us this insight into how we really see ourselves. It sure works for astrologers – marketers please note. In 1948, psychologist Bertram R. Forer gave a personality test to his students, and then gave them an analysis supposedly based…

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Pricing tip (thanks to Calvin Klein)

Pricing tip (thanks to Calvin Klein)

A wonderful and insightful story from Ingrid Sischy’s portrait of Calvin Klein in the latest Vanity Fair. Apparently as a child, Klein used to visit his dad’s grocery store. He noticed that there were grapefruits in two different bins – one lot priced at 29c…

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Know what you do best

Know what you do best

When you want a great pizza you go to the best pizza parlor. When you want a good steak you know where to go. That great steak and the great pizza are certainly not found in the same place. Your clients view you the same…

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Pollock Spark works…

Pollock Spark works…

…For a successful 22 yr old animation company. Under new ownership, this company wanted to know where it stood in the marketplace, how it was perceived by its advertising agency clients and what it needed to do to reach new levels of success. Pollock Spark…

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Asking the right questions

Asking the right questions

We met yesterday with an exciting young production company that is getting set for some significant growth. Here is part of a gratifying email they wrote me today: “Thank you so much for meeting with us yesterday. You asked many questions that we had let…

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What our clients say

What our clients say

“Pollock Spark delivered an analysis that is relevant, clear and integral to creating forward movement” “You took us to a whole new level that we would not have reached on our own” “..suggestions for next steps and action plans are excellent” “..instrumental in helping us…

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