Tag archive for communications

Empathy, experience, AI and the future of advertising

Empathy, experience, AI and the future of advertising

Part three: yet more from Northside Innovation Festival   Can empathy be automated? Hello Alfred is a butler service that we were told is thoroughly systematized, from the face-to-face IRL home visit when a client signs up – to the handwritten notes left by the…

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Influencers, Brands and Snapchat

Influencers, Brands and Snapchat

The two day Northside Innovation Festival is a tremendous deluge of overlapping panels that takes place in a bunch of great venues including the Wythe Hotel, The Brooklyn Brewery and Kinfolk 94. And all within three minutes of my office. So perfect! I sat in…

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Want a response to your email request? Make your question easy to answer.

Want a response to your email request? Make your question easy to answer.

You open your email and you are faced with a bunch of questions that want answering. Some of these are easy ones: yes/no, no-brainers, and you can quickly get them off the list. “OK done.”  But some of them are harder requiring deeper consideration: “I’ll…

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Moving up? Overwhelmed by email?

Moving up? Overwhelmed by email?

Email inundation is a particular issue for people who have made a leap forward in their careers and whose new roles expose them to vast new volumes of communications. The wonderful new “flat” org structures lead to everyone wanting to know everything that is going on. This does have…

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It’s the experience, stupid!

It’s the experience, stupid!

(with apologies to James Carville) Not for nothing is the world filling up with experience designers. Are you considering the experience you offer when you show your work to a client or employer? Like it or not, your success could depend as much on the…

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Three very different creative languages – each one powerful and effective

Three very different creative languages – each one powerful and effective

Selfie with audience by Figaro singer Jose Adan Perez This past week I saw a comic opera from 1816, a very contemporary dance performance and Iñárritu’s terrific movie, Birdman. Each was so different in form and language. Each one of those performances left me thrilled…

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Which words should you avoid in your resume?

Which words should you avoid in your resume?

Heads up: this post appears to be about menus or houses, but don’t be fooled – it’s really about the effectiveness of the language you use in your resumes and pitches. It’s about what words you should avoid, and why. So process accordingly as you…

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The importance of understanding interdependence at work

The importance of understanding interdependence at work

  A Forbes’ survey reported that “a third of all clients report that they manage over 50 agencies and 22% have a roster of over 100 agencies! Clearly, Forbes was surveying the biggest brands, but having five or six agencies involved in a brand that…

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What is Branded Content anyway?  And what do the Futurists have to do with it?

What is Branded Content anyway? And what do the Futurists have to do with it?

  So what is Branded Content anyway? A heated discussion has been stirred up to define it (a panel in NYC recently traded some pretty harsh opinions on the lines of “I have the greatest respect for….but really they are quite wrong on this”). There…

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Is raging against the machine the zeitgeist?

Is raging against the machine the zeitgeist?

  I do appreciate it when Google Now tells me I have to leave to get to a meeting on time, even though I didn’t ask it. I love that I can find my phone when it wanders, that I can get book recommendations that…

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