What is Branded Content anyway?  And what do the Futurists have to do with it?

What is Branded Content anyway? And what do the Futurists have to do with it?

  So what is Branded Content anyway? A heated discussion has been stirred up to define it (a panel in NYC recently traded some pretty harsh opinions on the lines of “I have the greatest respect for….but really they are quite wrong on this”). There…

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