Staff morale and motivation

I have been speaking to leaders of creative businesses about what it will take to strengthen the morale and motivation of their creative staff. I have seen some businesses that quantitatively poll their people, asking them to rank such things as their work-life balance on a scale, and also to rank their satisfaction with their […]

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Jester = Common Sense and Honesty = Consultant

In days of olde the king had a court jester. This was the only person who was permitted to ask the difficult questions. Jesters were free to challenge the monarch and provide a balance for the sycophants who surrounded them. The court jester could speak frankly on controversial issues and monarchs knew why; they understood […]

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It’s not just about you!

Any communication – or at least any persuasive communication – has to be about the needs of the person you are trying to persuade. Not about your needs. Here is something that a recent client told me about our work together: “The first really cool thing that I was enabled to understand is how to […]

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Whatever happened to client loyalty?

“Whatever happened to client loyalty?” is a cry I hear over and over again from clients in the advertising field: especially from the creative shops that sell to ad agencies: film, music, editing, design and so on. Well, sorry guys, loyalty is not even a relevant concept here. If you give them better than they […]

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“Wow – those marketers really understand me!”

Our Research Director, Laurie Pollock, brings us this insight into how we really see ourselves. It sure works for astrologers – marketers please note. In 1948, psychologist Bertram R. Forer gave a personality test to his students, and then gave them an analysis supposedly based on the test’s results. He invited each of them to […]

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Pollock Spark works…

…For a successful 22 yr old animation company. Under new ownership, this company wanted to know where it stood in the marketplace, how it was perceived by its advertising agency clients and what it needed to do to reach new levels of success. Pollock Spark was able to reach out to the company’s former clients […]

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pollock|spark team enables stronger communications

The Pollock|Spark consultant team has created a Main Message for NFTE (working through The Cyrano Project.) The same team can bring the same level of insights and help to your creative business. Here’s what David Nelson, COO of NFTE said about our strategic work for them: “(They) worked with the National Foundation for Teaching Entrepreneurship […]

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Film company finds out what clients really think of them

Pollock Spark finds the answers to those questions that so many companies want answered: “What do our clients really think of us? Where do we fit in the marketplace? What about prospective clients – have they even heard of us?” A leading NY film production company (identity withheld here, but call us if you want […]

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