Tag archive for marketing

Me and Instagram. A true confession!

Me and Instagram. A true confession!

In the case of Instagram I was not an early adopter. Or even a late adopter. In fact it’s only been a few weeks since I got started. I was inspired to get into it while watching Matt Spicer’s Ingrid Goes West (Elizabeth Olsen image above, Aubrey…

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Influencers, Brands and Snapchat

Influencers, Brands and Snapchat

The two day Northside Innovation Festival is a tremendous deluge of overlapping panels that takes place in a bunch of great venues including the Wythe Hotel, The Brooklyn Brewery and Kinfolk 94. And all within three minutes of my office. So perfect! I sat in…

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Your home page is dead. Long live your content!

Your home page is dead. Long live your content!

Building on the factoid that 75% of BuzzFeed’s views are not on their own site, here’s what RebelMouse has to say about websites: “Article pages are the new front page.” So content marketing is king now. Take that Home Page fans.

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My kind of selfie: a nice testimonial

My kind of selfie: a nice testimonial

  This summer I had the pleasure and privilege of helping a fine London animation company to focus its approach to the US market.  When we were done, I asked if they were happy with the project and would consider writing a testimonial.  This is…

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Online video gets staggering viewership.  Are you watching?  Brands are.

Online video gets staggering viewership. Are you watching? Brands are.

  The online video channel world is still sorting itself out, and now it has been all over the mainstream press because of the recent digital upfronts. The big players are on the field. But many of these channels are created by individuals, not brands,…

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Why on earth would you work for free?  Here are 10 possible reasons.

Why on earth would you work for free? Here are 10 possible reasons.

  Here are some of the reasons you might do free or spec work for a “client”: You are doing it to stretch your own creative palette. It advances you directly along the route towards where you want to take your business or career. It…

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Growing your business?  Evolve your process.  Don’t be a dodo!

Growing your business? Evolve your process. Don’t be a dodo!

Growing your creative business is good, right? But while you are adding clients and staffers, your process and workflow is probably not going to survive intact. “It’s like watching the evolution of a small society,” says Anthropologist Krystal D’Costa – who also happens to be…

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What is Branded Content anyway?  And what do the Futurists have to do with it?

What is Branded Content anyway? And what do the Futurists have to do with it?

  So what is Branded Content anyway? A heated discussion has been stirred up to define it (a panel in NYC recently traded some pretty harsh opinions on the lines of “I have the greatest respect for….but really they are quite wrong on this”). There…

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How to price your services – the eternal mystery.

How to price your services – the eternal mystery.

To ask for payment for your work, it is imperative that you believe that the value you provide is worth paying for.  Be clear: that is a very different belief from “I need the money.” If you have clarity about the value that you bring…

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Is raging against the machine the zeitgeist?

Is raging against the machine the zeitgeist?

  I do appreciate it when Google Now tells me I have to leave to get to a meeting on time, even though I didn’t ask it. I love that I can find my phone when it wanders, that I can get book recommendations that…

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