Me and Instagram. A true confession!

In the case of Instagram I was not an early adopter. Or even a late adopter. In fact it’s only been a few weeks since I got started. I was inspired to get into it while watching Matt Spicer’s Ingrid Goes West (Elizabeth Olsen image above, Aubrey Plaza below). Is this the first Instagram movie? If you haven’t seen it, […]

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Influencers, Brands and Snapchat

The two day Northside Innovation Festival is a tremendous deluge of overlapping panels that takes place in a bunch of great venues including the Wythe Hotel, The Brooklyn Brewery and Kinfolk 94. And all within three minutes of my office. So perfect! I sat in on a slew of panels – inevitably of course curating […]

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My kind of selfie: a nice testimonial

  This summer I had the pleasure and privilege of helping a fine London animation company to focus its approach to the US market.  When we were done, I asked if they were happy with the project and would consider writing a testimonial.  This is what I received in return.   “Having had the pleasure […]

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Online video gets staggering viewership. Are you watching? Brands are.

  The online video channel world is still sorting itself out, and now it has been all over the mainstream press because of the recent digital upfronts. The big players are on the field. But many of these channels are created by individuals, not brands, and many of them have hundreds of thousands – no, […]

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Why on earth would you work for free? Here are 10 possible reasons.

  Here are some of the reasons you might do free or spec work for a “client”: You are doing it to stretch your own creative palette. It advances you directly along the route towards where you want to take your business or career. It changes your portfolio in such a way that you will […]

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Growing your business? Evolve your process. Don’t be a dodo!

Growing your creative business is good, right? But while you are adding clients and staffers, your process and workflow is probably not going to survive intact. “It’s like watching the evolution of a small society,” says Anthropologist Krystal D’Costa – who also happens to be Production Director at digital marketing firm Tenthwave. From a start […]

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What is Branded Content anyway? And what do the Futurists have to do with it?

  So what is Branded Content anyway? A heated discussion has been stirred up to define it (a panel in NYC recently traded some pretty harsh opinions on the lines of “I have the greatest respect for….but really they are quite wrong on this”). There is a vocal school that says without “storytelling” it doesn’t […]

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How to price your services – the eternal mystery.

To ask for payment for your work, it is imperative that you believe that the value you provide is worth paying for.  Be clear: that is a very different belief from “I need the money.” If you have clarity about the value that you bring to the table and you have identified the buyer who […]

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