How we identify your Main Message

The key to an effective marketing plan is an intelligently crafted and consistently used Main Message. This must be informed by a company’s unique capabilities, its goals and an understanding of its clients and competitors. It will be the idea expressed at all touch-points: from website to portfolios, from samples to sales presentations, from PR […]

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Message and positioning are a natural fit

The pollock|spark team created a positioning and message for The Cooke Center (on behalf of The Cyrano Project.) Here is what the happy client said: “Working with (them) was a pleasure. They did not come in and impose their vision, but helped us to articulate ours. They facilitated the creation of a central message and […]

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pollock|spark team enables stronger communications

The Pollock|Spark consultant team has created a Main Message for NFTE (working through The Cyrano Project.) The same team can bring the same level of insights and help to your creative business. Here’s what David Nelson, COO of NFTE said about our strategic work for them: “(They) worked with the National Foundation for Teaching Entrepreneurship […]

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