Pricing tip (thanks to Calvin Klein)

A wonderful and insightful story from Ingrid Sischy’s portrait of Calvin Klein in the latest Vanity Fair. Apparently as a child, Klein used to visit his dad’s grocery store. He noticed that there were grapefruits in two different bins – one lot priced at 29c a pound and one lot priced at 49c a pound. […]

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Pollock Spark works…

…For a successful 22 yr old animation company. Under new ownership, this company wanted to know where it stood in the marketplace, how it was perceived by its advertising agency clients and what it needed to do to reach new levels of success. Pollock Spark was able to reach out to the company’s former clients […]

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Green Clutter or Social Awareness

Most US consumers think of themselves as environmentally friendly, according to an Environmental Leader article citing BBMG’s “Conscious Consumer Report.” In addition to being eco-friendly, nearly nine in 10 US respondents self-identified themselves either as “conscious consumers” or “socially responsible.” That contrasts with respondents who self-identified themselves as “green.” About two-thirds of respondents in the […]

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Barry Diller’s Mouthfuls

Barry Diller, recently the nation’s highest paid executive, is breaking up hisIAC/InterActiveCorp. “While we have created a lot of value,” Mr Diller said, “I have always believed that our complexity and many mouthfuls of sentences to explain who we are and what our strategy is have hampered clarity of understanding with all our constituencies, including […]

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Message and positioning are a natural fit

The pollock|spark team created a positioning and message for The Cooke Center (on behalf of The Cyrano Project.) Here is what the happy client said: “Working with (them) was a pleasure. They did not come in and impose their vision, but helped us to articulate ours. They facilitated the creation of a central message and […]

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