“Wow – those marketers really understand me!”

Our Research Director, Laurie Pollock, brings us this insight into how we really see ourselves. It sure works for astrologers – marketers please note. In 1948, psychologist Bertram R. Forer gave a personality test to his students, and then gave them an analysis supposedly based on the test’s results. He invited each of them to […]

Read More…

Green Clutter or Social Awareness

Most US consumers think of themselves as environmentally friendly, according to an Environmental Leader article citing BBMG’s “Conscious Consumer Report.” In addition to being eco-friendly, nearly nine in 10 US respondents self-identified themselves either as “conscious consumers” or “socially responsible.” That contrasts with respondents who self-identified themselves as “green.” About two-thirds of respondents in the […]

Read More…

Film company finds out what clients really think of them

Pollock Spark finds the answers to those questions that so many companies want answered: “What do our clients really think of us? Where do we fit in the marketplace? What about prospective clients – have they even heard of us?” A leading NY film production company (identity withheld here, but call us if you want […]

Read More…