Tag archive for sales

Top 7 sound-bites from BuzzFeed Prez, Greg Coleman

Top 7 sound-bites from BuzzFeed Prez, Greg Coleman

On BuzzFeed’s crazy-fast growth When he started out, BuzzFeed founder Jonah Perretti was experimenting with contagious media in his Chinatown lab – because he was interested in what would work and not because he was following a business plan. At BuzzFeed we live in a…

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If it’s no good, then why did they buy it?

If it’s no good, then why did they buy it?

  I scored some bonus material. At the show of Paul Rand’s design work at the Museum of the City of New York I stumbled into the end of Eli Kince’s FIT class visit. Prof Kince is clearly an inspirational teacher. I spoke to some…

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It’s the experience, stupid!

It’s the experience, stupid!

(with apologies to James Carville) Not for nothing is the world filling up with experience designers. Are you considering the experience you offer when you show your work to a client or employer? Like it or not, your success could depend as much on the…

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Writing a business plan or pitch letter?

Writing a business plan or pitch letter?

First rule:  remember your reader has a short attention span.  Write for that reader in short powerful sentences. Go back and edit and edit again.  Make it shorter, tighter.  Be positive, not negative –  that’s a Hemingway rule. Hemingway told F. Scott Fitzgerald in 1934…

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Are people pleased to hear from you?

Are people pleased to hear from you?

When people hear your name in a voice-mail or see you in their inbox, how do they feel? Which messages do they want to respond to first (or at all)? My guess is that they will want to reply to someone who is going to…

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It’s not just about you!

It’s not just about you!

Any communication – or at least any persuasive communication – has to be about the needs of the person you are trying to persuade. Not about your needs. Here is something that a recent client told me about our work together: “The first really cool…

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Where do sales come from?

Where do sales come from?

Several clients have told me that they have lost faith in their sales people: that they haven’t produced anything for them recently and they are wondering whether to keep them.Sales people are not just magic wands that you wave and suddenly wonderful things happen. They…

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Improv techniques help creative people communicate their ideas better

Improv techniques help creative people communicate their ideas better

Creative people are notoriously not-so-good at presenting their ideas. Pitches, conference calls, presentations, talking to clients – these are not their favorite things to do. But without successful communication their ideas have a hard time getting off the drawing board. April Jaffe and Michael Pollock…

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What your network says about you

What your network says about you

What does your social network look like? This remarkably beautiful image represents my own network of LinkedIn connections. My genius friend Erich Morisse, who made this image, is developing products that quantify and value social networks. Here is what he told me: “Social networks are…

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Dear Sparkings: Why aren’t my calls returned?

Dear Sparkings: Why aren’t my calls returned?

Q. “I keep calling and leaving messages for the ad agency producers I sell to – but no-one ever returns my calls. What am I doing wrong?” UnrequitedRep A. Oh my dear unrequited – you must be losing your touch! What did your message say?…

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