Top 7 sound-bites from BuzzFeed Prez, Greg Coleman

On BuzzFeed’s crazy-fast growth When he started out, BuzzFeed founder Jonah Perretti was experimenting with contagious media in his Chinatown lab – because he was interested in what would work and not because he was following a business plan. At BuzzFeed we live in a test and learn environment every day. We are in 7 […]

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It’s the experience, stupid!

(with apologies to James Carville) Not for nothing is the world filling up with experience designers. Are you considering the experience you offer when you show your work to a client or employer? Like it or not, your success could depend as much on the experience of the process as the actual product. The customer […]

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Writing a business plan or pitch letter?

First rule:  remember your reader has a short attention span.  Write for that reader in short powerful sentences. Go back and edit and edit again.  Make it shorter, tighter.  Be positive, not negative –  that’s a Hemingway rule. Hemingway told F. Scott Fitzgerald in 1934 “I write one page of masterpiece to ninety-one pages of […]

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It’s not just about you!

Any communication – or at least any persuasive communication – has to be about the needs of the person you are trying to persuade. Not about your needs. Here is something that a recent client told me about our work together: “The first really cool thing that I was enabled to understand is how to […]

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Where do sales come from?

Several clients have told me that they have lost faith in their sales people: that they haven’t produced anything for them recently and they are wondering whether to keep them.Sales people are not just magic wands that you wave and suddenly wonderful things happen. They have to be employed as just one tool that works […]

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Improv techniques help creative people communicate their ideas better

Creative people are notoriously not-so-good at presenting their ideas. Pitches, conference calls, presentations, talking to clients – these are not their favorite things to do. But without successful communication their ideas have a hard time getting off the drawing board. April Jaffe and Michael Pollock have discovered that the techniques and exercises used by improv […]

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What your network says about you

What does your social network look like? This remarkably beautiful image represents my own network of LinkedIn connections. My genius friend Erich Morisse, who made this image, is developing products that quantify and value social networks. Here is what he told me: “Social networks are as individual as we are, our own fingerprints of interaction […]

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