Tag archive for strategic

Influencers, Brands and Snapchat

Influencers, Brands and Snapchat

The two day Northside Innovation Festival is a tremendous deluge of overlapping panels that takes place in a bunch of great venues including the Wythe Hotel, The Brooklyn Brewery and Kinfolk 94. And all within three minutes of my office. So perfect! I sat in…

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Managing your career within the organization. Don’t let the company hierarchy hold you back.

Managing your career within the organization. Don’t let the company hierarchy hold you back.

Company hierarchies as laid out on org charts can seem stifling;  but they needn’t be. The org  framework gives you a clear guide for your own navigation and success – all you have to do is search for the win-win opportunities at each level. You…

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7 things to think about in 2015

7 things to think about in 2015

Oooh! Aren’t we naughty?!  See question 7 below. The following questions have been prompted in the past couple of weeks by many people – some are named at the end of this piece. 1: Are new currencies replacing money? New currencies are proliferating.  We can…

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Online video gets staggering viewership.  Are you watching?  Brands are.

Online video gets staggering viewership. Are you watching? Brands are.

  The online video channel world is still sorting itself out, and now it has been all over the mainstream press because of the recent digital upfronts. The big players are on the field. But many of these channels are created by individuals, not brands,…

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Don’t just talk to people who do what you do

Don’t just talk to people who do what you do

I have been made aware recently of a lot of thinking about the value of cross-fertilizing ideas and working across disciplines to gain smarter insights and achieve greater success. It started with Eric Kandel, the Nobelist godfather of neuroscience (thanks to his long and intense…

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How to plan your next career move

How to plan your next career move

I assume you have thought about a what-do-I-want-to-be-doing-in-five-years career goal. Though for lots of us it has never quite formed into anything beyond “I want to be happy and in charge of my destiny.” Maybe it feels a bit vague and you can’t figure out…

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Bogusky on the Advantages of Being Lost

Bogusky on the Advantages of Being Lost

I commend to you this smart article by Alex Bogusky.  It ran in MediaPost’s Media Magazine – if you prefer to read it there, here is the link. The only thing you know for certain is that you don’tLet me start out by saying that…

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Advertising: is the very name boxing us in?

Advertising: is the very name boxing us in?

All my working life my passport has said Advertising under profession. Every time I enter England they ask me what I do and recently I’ve begun to hesitate. It used to be so clear. We made commercials and we made print ads – we were…

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“Polish here, Shine there.” Huh?

“Polish here, Shine there.” Huh?

A good friend and marketing colleague used an expression I was not familiar with: “Polish here, Shine there” she said as if everyone knew what she meant. Here’s what that’s about: You are doing your thing – working it as hard as you can, but…

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Are you Shovel-Ready?

Are you Shovel-Ready?

We should all have some shovel-ready projects on deck for when things pick up. Yours could be a plan to make a hire, or to open a new business. It could be a new marketing push, or a new service offering. It could be all…

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