It’s the experience, stupid!

(with apologies to James Carville) Not for nothing is the world filling up with experience designers. Are you considering the experience you offer when you show your work to a client or employer? Like it or not, your success could depend as much on the experience of the process as the actual product. The customer […]

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Tackling something new? First trick yourself and then fake it.

Katherine Waterston’s first big screen role, after years of acting on stage, is opposite Joaquin Phoenix in Paul Thomas Anderson’s adaptation of Pynchon’s Inherent Vice. Phew! Heady company. So how did she face this new challenge? Interviewed in Vogue she says, “Zadie Smith has this line about the confidence trick when you’re writing a novel, […]

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The importance of understanding interdependence at work

  A Forbes’ survey reported that “a third of all clients report that they manage over 50 agencies and 22% have a roster of over 100 agencies! Clearly, Forbes was surveying the biggest brands, but having five or six agencies involved in a brand that spends under $10 million annually in measured media is commonplace […]

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Everything is designed. So be a designer, or think like one.

Milton Glaser – photos by Sam Haskins According to IDEO “Thinking like a designer can transform the way organizations develop products, services, processes, and strategy.”   Wait a minute – that is taking design thinking quite far from its old comfortable world of graphics, logos, packages and annual reports – even far from cars, frocks and […]

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Your dream creative job may be closer than you think.

  A common phenomenon among creative professionals who work in companies large or small is the sigh of frustration that says: “I am better than this, I have so much to offer that isn’t being utilized, I am not getting the best projects,  I am better than those other guys, management is doing it all […]

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Why on earth would you work for free? Here are 10 possible reasons.

  Here are some of the reasons you might do free or spec work for a “client”: You are doing it to stretch your own creative palette. It advances you directly along the route towards where you want to take your business or career. It changes your portfolio in such a way that you will […]

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Networking: how to uncover the power of your connections

Strategic networking is the foundation of your business development and your career growth. Your next gig will most likely come from a personal connection, especially as you advance up the ladder. Ditto your chances of promotion within a large corporation. Ditto those relationships with partners and clients that will spur your business growth. And ditto for the talent you […]

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Start ups and the law – what you don’t know

  “We are all honorable men here, we do not have to give each other assurances as if we were lawyers.” Don Corleone in Puzo’s The Godfather So are you starting a new business?  Then Don Corleone’s words are absolutely not meant for you. You are going to need to give assurances and you are […]

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Corporate or Startup? What’s right for you?

The grass is always greener on the other side …or is it? Small nimble startups are working to become great big brands. And great big brands aspire to be small nimble start ups. And the people who work in them are looking through the same fence. CPG giant Mondelez feels the need to incubate startups […]

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