So much of marketing success comes from personal contacts. Much of what people know about your company comes from you and your staff and your clients talking to them about it.
So try and be sure that what everyone is saying about you is what you want them to be saying. Just like politicians, you should have talking points. Make sure your talking point is interesting. Make sure it’s on brand. Make sure everyone knows what the current story is: your PR person, your rep, your current clients, your staff. Each person can have their own angle on it but how great if there’s a consistent story that people can hear several ways from several different sources. Only good can come from this.