Who is your best salesperson?

Your good clients are your best advocates. Millions of research dollars have been spent to prove this – but I suggest you go with your gut here.

Keep your advocates close. Make them feel they belong. Their valuable word of mouth is amplified by the internet: blogs, IM, social media. (And, don’t forget, the “new advocates” are spreading both the good news and the bad news.)

Create and maintain a dialog with your advocates � help them to feel good about you and spread the word for you in a way that will count. They are your best salespeople.