Why some ideas survive and others die


We’ve been writing creative briefs in the last few days. Getting the brief right – whether your client does it for you, or you do it for yourself, or to get your client on the right page – is arguably the most important factor in a job’s success.

We got real inspiration from a book called Made to Stick, Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath. We recommend it strongly to anyone with ideas to communicate.

Click here to buy Made to Stick