A powerful and productive partnership was created when our sister nonprofit The Cyrano Project introduced Carissa Phelps and filmmaker David Sauvage to Virgin Mobile.

The no-contract wireless provider screened a special preview of a moving new film about Carissa’s harrowing young life on the streets and in the motels of Fresno. Directed and produced by Sauvage and executive produced by Davis Guggenheim (Oscar winner for “An Inconvenient Truth”) –it was shown at the Virgin Mobile RE*Generation Art Gallery Auction and Benefit in New York in November.

The downtown art crowd was there, young and beautiful and buying art for the cause of
Youth Homelessness. The nonprofits who work on the streets with homeless kids were there – there are about a million teens and children on the streets of the US today. And VM staffers were there – telling anyone who’d listen that they are so proud to work for a company that does this.

To learn more about the artists whose work was on sale you simply had to dial a number on one of the fantastically decorated VM phones that were on display.

It was terrific branding for VM, whose prime customer is young and who empathizes with the plight of these homeless kids.

The event raised money and awareness for the cause, it was great entertainment and made complete sense as a brilliant branded promotion.

I should add that VM has sponsored Congressional legislation making November,Youth Homelessness Awareness Month and Carissa – a phenomenal woman who is no longer on the streets and has just earned a law degree and an MBA – is their national spokesperson. So this thing has legs.

There must be a perfect cause for your business. Let us help you find it.




More on the pollock*spark blog: