Robert McKee’s thoughts about writing screenplays have much say to us as we write our pitches and our resumes. A great story, he says, is something worth telling that the world wants to hear. This must be true of any successful pitch – though your “world’ may be just a handful of carefully identified clients and employers.
You must have the creative power to put things together in a way that no one has ever dreamed. You must be driven by your passion courage and creative gifts, – but even this is not enough – your story must be well told.
I have adapted his words here – you should read the book.